Client: Milk Processor Education Program (MilkPEP)
PR agency: Weber Shandwick
Campaign: Great Gallon Give
Duration: January-June 2010
When MilkPEP planned its 2010 initiative in support of its Building Strong Families strategy, it knew it needed a greater social media voice.
"It is a natural and relevant place for moms to be, and therefore a natural place for milk to be talking to moms," says Julia Kadison, VP of consumer marketing at MilkPEP.
Strategy