Web sites
How can state-of-the-art eye-tracking technology be used to increase your Web site's usability?
"Eye tracking is a non-intrusive tool that looks at your online presence through the eyes of your preferred audience - literally," says Lisa Wehr, CEO of Oneupweb.

And it's not just for Web sites. "It can analyze and help optimize each critical element on a Web page, as well as a landing page, ad, e-mail, or video," she adds. "It identifies the variables ...