Victoria Lang is co-president of PLUS Media, a PR firm that provides SMT, RMT, and other outreach services. The firm recently launched its trademarked new offering, Gamelink Messaging. Lang discusses what it is, how it works, and why online gaming is an effective communications method.

PRWeek: Where did the idea for Gamelink Messaging come from?

Victoria Lang: About a year ago we were working on a Webisode series for a major women's Web site. Ultimately, the Webisode ...