Renee Blodgett founded Blodgett Communications, rebranding the agency as Magic Sauce Media in January to integrate social media, viral marketing, branding, and PR. She speaks with Erica Morris about integrating media and gaining exposure for clients.

PRWeek: How can you best advise clients on what type of technology or media will work best for their company?

Renee Blodgett: As with any solution, there's never a one-size fits all, so it depends on a client's situation, their budget and their needs. Many technology ...