Jack Mardack, director of marketing at Eventbrite, an online event management company, talks about the latest trends in event planning, how to host a successful event, and how online and offline work together.

PRWeek: Events have become a commonplace part of a PR campaign. What are some of the ways that PR pros can maximize the results of their event?

Jack Mardack: The best way to maximize the results of your event is to find a cost-effective, repeatable ...