Eric Hill, president and cofounder of MyMediaInfo, a service of RedEgg Solutions, talks to Erica Morris about perfecting a media relations strategy.
PRWeek: What preferences do journalists have in how they would like to be contacted, and does that preference vary by outlet type?
Eric Hill: The preferred method of contact varies from journalist to journalist. However, in recent years, we have seen a fundamental shift in preferences to electronic communication over traditional mail or fax. And in the past 12 months, ...