WestGlen Communications just launched its new practice, i-Blitz Interactive, which reaches highly targeted audiences both on and offline. Ed Lamoureaux, SVP of new and emerging media for the company, answers questions about the new offering and how to reach niche markets.

PRWeek: The press release introducing i-Blitz mentions a number of environments where clients can reach targeted audiences including doctor's offices and health clubs. What sort of adjustments should you make in your broadcast outreach when you're targeting such ...