ARAnet and Hispanic Digital Network (HDN) recently partnered to provide ARAnet's copyright-free Spanish-language content to HDN's network of media outlets. Executives from the two organizations, along with HDN's parent company PR Newswire (PRN), offer insight into reaching this growing market.

PRWeek: The Hispanic population continues to grow in size and importance to many marketers. What changes or shifts have you seen in media consumption habits within the Hispanic population in recent months?

Bill Gato, VP and cofounder, HDN: In ...