Client: Reebok
Agency: M&C Saatchi Sport & Entertainment
Campaign: EasyTone launch
Duration: June – November 2009
Budget: $23,000
Jenny Shanley, head of US PR for Reebok, explains that the toning shoe category is hot despite the tepid economy, noting that some analysts have called it a $100 million category that is expected to continue to grow. Reebok entered space last summer with EasyTone, and AOR for sport and lifestyle brands M&C Saatchi Sport & Entertainment (M&C) helped raise awareness through key ...