ATLANTA: Experiential marketing agency Ignition is aiming to deepen its commitment to sustainability by creating a set of guidelines to reduce the footprint for all of its campaigns and events. 
 

The guidelines will be based on the BSI Group's international standard, BS 8901. The BSI Group has created more than 27,000 standards that serve as the guidelines for a wide range of products and services, including medical devices, aerospace, and food safety.

While Mike Hersom, president of Ignition wouldn't go into detail ...