BELLEVUE, WA: Expedia.com has hired HL Group as its US AOR to strengthen its PR outreach to travelers.
Paul Leonard, VP of brand marketing at Expedia said Expedia.com has “high expectations” for PR to deliver on consumer media coverage, as well as for publicity in business media like The Wall Street Journal and The New York Times. The company is currently revamping its social media strategy, too.
The outreach will mostly target frequent leisure travelers and “unmanaged business travelers” who predominantly work for small ...