NEW YORK: Representatives from the US Army, MasterCard, Siemens, and Lazard highlighted the importance of accuracy and expediency in a digital age at a recent Weber Shandwick event.
Geoff Colvin, senior editor-at-large at Fortune magazine, moderated the discussion, which was the first of Weber Shandwick's Voiceboxx executive roundtable series.
Edward Walters, US Army CMO, said his organization was increasingly using new media tools to attract the next generation of soldiers.
“Things like YouTube and Facebook ...