The customer, in the eyes of the corporation, is hardly ever right.

While this statement might run contrary to how companies may position their customer relations messaging, the fact remains that companies are often very explicit in how they want their products to be used and consumed.

Take Apple, and its exclusive partnership with AT&T, for the new, life-changing iPhone - a phone so powerful it reads minds.* People griped about the exclusive arrangement, as well as AT&T's mandate that customers ...