As much as its staff's ability to produce effective outreach efforts and cultivate strong media ties, the need to provide consistently excellent client service is essential to the well-being of any PR agency.
"Everyone says they want to deliver great client service, but what does that mean?" asks Melissa Lackey, SVP and COO of Standing Partnership PR. "How do you define that for your organization?"
For her firm, Lackey says, outstanding client service revolves around honesty, integrity, respect, and excellence. To ...