LOS ANGELES: Matt Paget and Michael Haas, former directors of Rogers & Cowan's consumer, entertainment, and sports department, have opened new LA-based agency Extension PR.
The agency is focused specifically on helping brands cross over to new audiences.
Paget said the idea for Extension came from a trend that he and Haas saw at R&C, in which many brands were attempted to connect across a range of different consumer types. The agency will help brands reach more people through a variety of traditional and social media tactics, ...