MADISON, WI: Women's health company Evofem has hired advertising and PR firm Lindsay, Stone & Briggs as PR AOR for the Softcup brand.
The firm was already providing advertising and branding for the feminine hygiene device. After an evaluation process, Evofem felt it was best to consolidate all outreach for the brand to Lindsay, Stone & Briggs, said Amy Rohn, VP, director of PR, and partner at the firm.
The agency took over PR duties from Ogilvy Public Relations, which ...