NEW YORK: At a news conference last week, Volvo Cars of North America CEO Vic Doolan unveiled a multiyear public-service program called the Volvo For Life Awards.
The initiative is designed to honor ordinary people who contribute to their communities in the areas of safety, quality of life, and the environment.
"This is a grassroots program," said Roger Ormisher, Volvo's VP of public affairs. "Word of mouth and media coverage are the two things that will drive it."
"It's up to one person ...