Campaign: Everlast Centennial
PR team: Internal
Launch: January 1, 2010
Everlast turns 100 on January 1, 2010. To launch its yearlong centennial celebration, the company is working to raise awareness of its offerings with its core consumers and also explain its more recent additions that go beyond boxing equipment to the mixed martial arts (MMA) and broader fitness arenas.
“Our brand is synonymous with boxing, but we aren't handcuffed to ...