EAST RUTHERFORD, NJ: Everlast has selected MWW Group as its AOR, after a competitive search. One of the firm's initial tasks will be to help gear up for the sporting goods company's 100th anniversary in 2010, as well as an entry into the mixed martial arts (MMA) category.
“As we approach our 100-year anniversary, it's important not to be 100 years old,” said Adam Geisler, president of Everlast. “Mixed martial arts is a burgeoning sport that attracts a very young consumer. ...