PSAs
How can I get the most from my event-driven PSA?
Event-driven PSAs are designed to promote an event occurring on a specific day, or to highlight a specific time period, such as National Sleep Disorder Week or Breast Cancer Awareness Month, explains Annette Minkalis, SVP at West Glen Communications. She suggests two ways of maximizing exposure and budget for these.
Some stations turn PSAs around quickly, notes Minkalis, while others require five or six weeks to get them into rotation, ...