MIAMISBURG, OHIO: Evenflo introduced a multimillion dollar digital marketing campaign, dubbed the “The Savvy Parents Guide,” to coincide with the June launch of its Momentum 65 car seat product. The integrated effort includes a webisode series, online advertising buy, and an upcoming user-generated-content initiative.
Targeting 22-35-year-old moms, the team, including new AOR M Booth, sought to develop a broad online campaign that could serve as a promotional platform across its various juvenile product categories, explained Chris Craig, CMO at Evenflo. ...