As the former social media “czar” at the Pentagon, I am a big believer in the power of new communication platforms. These digital tools enable anyone, anywhere to connect and engage with family, friends, strangers, political leaders, and just about any other audience you can identify.
Platforms like Facebook and Twitter allow organizations to engage their audiences in ways that were unimaginable even 10 years ago. With all of this technological connectivity, we should be in the heyday of public ...