The European Union's economic woes are reverberating on this side of the Atlantic, where multinational companies are keeping a close eye on the crisis and adjusting their communications spend and messaging.
“It is a new crisis and one we have to figure out how to message around,” explains David Reuter, VP of corporate communications at Nissan Americas. “You can't stick your head in the sand and focus solely on your market. You have to be prepared in the US to ...