ATLANTA: Ethnic media outlets regularly reach 57 million people in the US, or 82% of black, Hispanic, and Asian-American adults, according to a survey from New America Media (NAM). This penetration increased over the past four years, with such outlets picking up 8 million new readers, viewers, and listeners.

According to NAM's survey, Spanish-language television networks, led by Telemundo and Univision, now reach 86% of the country's Hispanic population, an increase from four years ago. Meanwhile, Spanish-language newspapers reach ...