LOS ANGELES: Entertainment Tonight, the number-one syndicated entertainment newsmagazine, has launched at 24-7 desktop newswire targeting consumers who need to know the latest celebrity happenings.
"If ET airs at 7pm in your market and we get the story at 11am, we can put it on the player immediately, and you can have it before it even hits the AP wire," said ET director of media relations Kim Wilder-Lee.
Called instantET, the program was launched nationally this week, and can be downloaded at ...