NEW YORK: Esprit Holdings, an international apparel and accessory manufacturer, is targeting a new, albeit familiar demographic with its Fall/Winter 2011 campaign.
The fashion collections in the campaign, which feature supermodels Erin Wasson and Giselle Bundchen, are aimed at attracting women who have a “mental age of 30 forever,” said Christine Miller, VP and head of marketing & PR for Esprit North America.
“We're really excited because this is a new direction for Esprit,” she said. “Previously, we had different divisions that ...