Objective: To celebrate the fifth anniversary of ESPN Deportes, the Spanish-language TV network is working to engage more fans through its “ESPN Deportes Replay” campaign. From December 3 to 14, fans voted online for their favorite sports events from the past five years, with the winning events filling a block of programming from December 22 to January 7. It is designed to get people talking about sports more in general, as well.
Idea: ESPN Deportes and AOR Conexión PR launched a ...