WASHINGTON: The Electronic Software Association (ESA), which represents video and computer game makers, reached out to the gaming and technology community in an effort to combat a study Hill & Knowlton released on December 5.
H&K created the survey while pitching for ESA business, which ultimately went to Powell Tate in late October. ESA called H&K "unprofessional and unethical" for publicly releasing the research.
Dan Hewitt, ESA director of media relations, issued a response stating the study, which, among other things, ...