Taking equity in hi-tech clients may seem an attractive way to make a fast buck, but it carries its own risks. Kelly Holman reports on the deals that are being brokered.
As stock prices continue rocketing skyward in the high-technology sector, a number of small PR firms have started taking equity in their clients - in the hope that one of them will be the next Amazon.com or Yahoo.
And why not? It's the ultimate acknowledgement of the role that ...