NEW YORK: Premium TV channel Epix has launched its first integrated campaign to promote its programming and engage fans before the release of The Avengers.

The “We Get Big Movies” campaign is focused on the release of The Avengers, which is about Stan Lee's Marvel Comic superheroes, such as Iron Man and Captain America, forming a team.

Before the May 4 theatrical release of the film, Epix is planning a number of fan-engagement activities and events, said Nora Ryan, chief of ...