More than ever, entrepreneurship will continue to play an instrumental role in driving the global economy. Marketing has the opportunity to help catalyze this, particularly as regions around the world increasingly look to further harness innovation at a local level.
Successful outcomes are a prerequisite for entrepreneurship to thrive on a sustainable basis. Marketing remains instrumental in making this happen. Many of the critical roles it serves are familiar to this readership – from packaging compelling value propositions for driving market ...