For Verizon, the best way to convince new consumers to buy its FiOS technology was to let them try it. But rather than sponsor demos, Verizon recently enlisted existing customers to act as evangelists in what some are calling the modern-day Tupperware party.
On Super Bowl Sunday, about 1,400 Verizon FiOS TV subscribers signed up to host game-watching parties to show off the technology. In its first foray into house parties, Verizon worked with House Party, an agency that helps ...