From its products to its partnerships, the rental-car giant takes its "green" responsibilities to heart

Enterprise Rent-A-Car's VP of PR Pat Farrell vividly recalls the moment being green became a priority for the company.

It was two-and-a-half years ago, when company chairman and CEO Andy Taylor told him he wanted the company to start addressing, in a "very proactive" way, the "environmental impact of our business on society."

The company was also approaching two significant milestones - its 50th anniversary in ...