We have our vendor picked and an on-site location ready. What else do we need to make our SMT successful?
First and foremost, be sure you have the best spokesperson possible, advises Linda Buckley of KEF Media Associates.
"Pick a person with credibility who can fluently discuss more than just your client's messages and talking points," she says. "A knowledgeable third party with background and understanding of the topic relating to your client's message or product is invaluable."
A good spokesperson can veer ...