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Engagement high for TerraCycle's cigarette butt recycling program

Tanya Lewis

February 15, 2013

Companies: TerraCycle (Trenton, NJ) and Santa Fe Natural Tobacco Company, a subsidiary of Reynolds American, (Santa Fe, NM)
Campaign: Cigarette Waste Recycling Program launch
Duration: November 14 - ongoing
Budget: $11,595 (through January 2013)

TerraCycle creates recycling programs called “Brigades” for previously non-recyclable or hard-to-recycle waste. It began a partnership with Santa Fe Natural Tobacco Company (SFNTC) last November to launch the first US cigarette-waste recycling program.

“SFNTC has a long-standing commitment to environmental sustainability, and we were ...

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Engagement high for TerraCycle's cigarette butt recycling program

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