DETROIT: Automotive giant DaimlerChrysler has begun to tackle one
of its biggest post-merger PR challenges to date: dealing with the
fallout from the discontinuation of its long-established Plymouth
brand.
DETROIT: Automotive giant DaimlerChrysler has begun to tackle one
of its biggest post-merger PR challenges to date: dealing with the
fallout from the discontinuation of its long-established Plymouth
brand.
Though rumors of the demise of Plymouth had been circulating for some
time, the company didn’t make it official until two weeks ago in a news
release spinfully headed ’DaimlerChrysler Strengthens Brand ...