WASHINGTON: Companies like Kraft, IBM, and Taco Bell have found that the key to success for many of its communications and business initiatives is employee input and participation.
When a lawsuit alleged last year that the meat contained in its tacos couldn't be called beef because it was mostly consisted of a mysterious filler, Taco Bell turned not only to its CEO but its rank and file employees to set the record straight.
In commercials, the employees disclosed the truth about the ...