Wanted: Talented young professionals for positions in employee communications. Help companies be all they can be. Build cultures for communication. Inspire trust and transparency.
Trust and transparency are white-hot issues in our field, claims Richard Edelman in a recent issue of Public Relations Tactics. He says consumers and groups want companies to be honest and transparent, but they are failing. Edelman's annual Trust Barometer and many other studies make it clear that many Americans simply don't trust companies.
But doesn't ...