DUBAI, UAE: Emirates hired Hill & Knowlton as its US AOR, following a competitive RFP process that began this past summer. The agency officially won the airline business prior to its merger with Public Strategies, which had no bearing on the company's decision, said Dubai-based PR manager Susan Brown.
The company invited seven agencies to participate in the review, including incumbent M. Silver Associates, which had handled US PR since the airline debuted in the US in 2004. The company ...