SAN FRANCISCO: Airliner Emirates promoted its new, double-decker luxury plane with two demo flights for media and others in California last week. The effort is also part of a larger strategy to increase brand awareness in the US.

The airline, which is part of the Emirates Group wholly owned by the government of Dubai, already provides a New York to Dubai flight, but the event highlighted the new, 489-seat Airbus A380, which was scheduled to start offering departure flights from New ...