Campaign: My First Business Trip
Client: Embassy Suites Hotels (McLean, VA)
PR agency: Emanate (New York, NY)
Duration: March - September 2009
Budget: $155,000
Last year Embassy Suites Hotels asked Emanate, its consumer-facing agency, to help reach a newly identified segment of business traveler – the “young socializer.”
“These are 20-somethings… just taking their first business trips,” says Maggie Giddens, Embassy's director of brand PR. “They're freshly minted. We want to grow our business with them and ensure ...