The Ellen DeGeneres Show, October 20
Who is your client, and what are its media goals?
Sarah Stoeber: Our client is the Susan G. Komen Breast Cancer Foundation, which does a big media push every October for National Breast Cancer Awareness Month. Our goal this year was to boost coverage by 10%-15% and to obtain at least one national broadcast hit.
What made The Ellen DeGeneres Show such as good target, and how did you pitch the producers there?
Stoeber: The ...