LOS ANGELES: Sportswear and lifestyle clothing line Eleven by Venus Williams has hired Harrison & Shriftman as AOR.
Lara Shriftman, principal at the agency, will lead the account, with support from staff in Los Angeles, New York, and Miami.
The firm will use a combination of brand strategy, media relations, events, social media, and web site advisement to promote the collection, which launched March 19 at the Sony Ericsson Open.
The majority of the collection will debut in September around the ...