Social media is not new to the presidential race, but elevating the way it's used to garner better information and more targeted results is.
"It's not what's new," explains David Almacy, SVP, Edelman Digital, based in Washington, DC, "but how to use existing tools in new, more mature ways."
Lane Bailey, president of public affairs at GolinHarris, agrees.
"There will be a refinement of the use of analytical modeling," he notes, to ...