As any effective communicator will attest, singular messaging is the easiest way to explicate an entity's brand positioning in a way the public can easily digest.
BP has chosen to make the environment its calling card in recent marketing efforts, Burger King has begun its seamless ad assault on NFL fans with its oversized King head, and CBS News has placed all of its innovations behind the Katie Couric mantle.
Politics is no different, as DC-gazing media reports have stated that ...