If Time Inc.'s Cottage Living, set to launch this month, is any indication, post-Martha shelter and lifestyle magazines are going to leave some room for imperfections.

Here, the much-discussed new magazine's editor, Eleanor Griffin, talks about what Cottage Living is about. PRWeek: How did the magazine develop? Eleanor Griffin: We've been in development for over three years. The whole concept is that whenever we had a cottage in Southern Living, Coastal Living, and Southern Accents, readership scores shot up. We looked at the ...