ST. LOUIS: Elasticity hired Christine Ryder as director of conversation development and Andy Barnett as director of digital strategy.
Ryder, previously director of sales at Betawave, joined the digital word-of-mouth marketing agency February 16. Barnett, most recently digital global practice lead for Fleishman-Hillard, joined March 16. The new hires will work on digital and social media strategy, with Barnett focusing on SEO and online research and Ryder bringing expertise in digital marketing to women.