NEW YORK: El Al, the national airline of Israel, has selected Ruder Finn as its agency in the US after a three-month search.
The search process included about two-dozen firms. RF was chosen out of the final three.
Terms weren't disclosed.
This is the first time the airline will be working with an agency in two-and-a-half years, after parting ways with Quinn & Co. because of budgetary reasons.
El Al needed agency help because of an increase in tourism and the addition of ...