WASHINGTON DC: Lobbying and PR command more attention than advertising when it comes to influencing policy decisions on Capitol Hill.
Ein Communications of Washington DC surveyed 264 congressional offices.
The Chiefs of Staff who were interviewed ranked lobbying and PR first, by a ratio of 3:1. Marina Ein explained that most Chiefs of Staff have personal interaction with lobbyists and PR people. 'Having a face-to-face with someone who can present an intelligent, articulate argument is just more effective,' she told ...