Now that we're well into the fourth quarter, we're in the heart of planning season. I'm frequently being asked, “What are the big trends out there?” and “What are other communications organizations doing that I should be thinking about?”
Here are eight developments I'm seeing.
• Corporate character. The “new model” introduced earlier this year by The Arthur Page Society is taking root. A deep understanding of what a company is and how that must be at the core of everything it ...